By George Daniels, University of Alabama
From teaching an introductory course in journalism to leading a graduate-level seminar on the role of mass media in society or facilitating an advanced public relations writing course, social media can be a part of your teaching strategy. As facilitators of professionally-oriented courses of study, our goal is always to produce critical thinkers with a skillset that enables them to be “ready to work” in media environments that require flexible, forward-looking employees. What better way to be “forward-looking” than to see not only how social media have evolved in recent years, but how audience use of these social media is changing the way traditional media operate. Structured around five “core principles” presented as 140-character tweets (like those found on Twitter), this essay reviews teaching approaches by a journalism instructor whose core teaching area is cross-platform/multimedia reporting, but who also teaches a freshman-level introductory course in journalism, basic news reporting as well as a junior/senior-level course in media management for students studying in all areas of mass media.
Social Media is changing everything. Nowhere is this more evident than on our college and university campuses. Yet there are unique challenges in incorporating social media into an established and tested curriculum.
AEJMC asked teachers to share some of their best practices for incorporating social media into the classroom, including suggested articles, exercises, tools and more. The following is a collection their best ideas and experiences.
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