By Gary Ritzenthaler, University of Florida, Ph.D. Student/Instructor, @gritz99
Introduction
At the 2009 AEJMC Convention in Boston, I presented a paper (written with David Stanton and Glenn Rickard) entitled, "Facebook groups as an e-learning component in higher education courses: one successful case study." (See the paper here or presentation slides here.) The paper described a study we did in 2007 regarding students use of a Facebook group as a course component. That 2007 study, in turn, grew out of my experiments in building social media websites for a college audience, undertaken as a part of my master's degree on social media, completed in 2006.
Social Media is changing everything. Nowhere is this more evident than on our college and university campuses. Yet there are unique challenges in incorporating social media into an established and tested curriculum.
AEJMC asked teachers to share some of their best practices for incorporating social media into the classroom, including suggested articles, exercises, tools and more. The following is a collection their best ideas and experiences.
Showing posts with label Ning. Show all posts
Showing posts with label Ning. Show all posts
How To Integrate Social Networks And Blogs Into Traditional Curriculums
By Keith Quesenberry, Temple University
Introduction
Social Media is growing and changing the way we live, the way we do business and the way we connect. The latest numbers indicate that in December 2009 the social network Facebook surpassed 100 million active users in the U.S. and over 350 million worldwide (Smith, 2010). Blogs are, well, everywhere. The latest number I could find was in 2008 when the Blog Herald reported that there were roughly 200 million blogs (Helmond, 2008). Since then it seems people have given up counting. Even CEOs are blogging. Sun Microsystems CEO Blog gets 400,000 hits a month (Balwani, 2009). Bloggers are now legitimate media gaining access to and asking questions of the President at Whitehouse press conferences (Baker, 2009). And Facebook has become large enough and influential enough to draw fire from U.S Senators over its privacy settings (Patel, 2010).
Introduction
Social Media is growing and changing the way we live, the way we do business and the way we connect. The latest numbers indicate that in December 2009 the social network Facebook surpassed 100 million active users in the U.S. and over 350 million worldwide (Smith, 2010). Blogs are, well, everywhere. The latest number I could find was in 2008 when the Blog Herald reported that there were roughly 200 million blogs (Helmond, 2008). Since then it seems people have given up counting. Even CEOs are blogging. Sun Microsystems CEO Blog gets 400,000 hits a month (Balwani, 2009). Bloggers are now legitimate media gaining access to and asking questions of the President at Whitehouse press conferences (Baker, 2009). And Facebook has become large enough and influential enough to draw fire from U.S Senators over its privacy settings (Patel, 2010).
Using Social Media to Answer Teaching Challenges
By Jody Strauch, Northwest Missouri State University
"GMOOT" is a popular acronym in social media circles. It stands for 'Get Me One of Those" and is the cry of business clients who ask their PR or marketing agency to get them into social media only because everyone else is in social media. They don't know why they need it or what they will do with it, but they want 'one of those.'
"GMOOT" is a popular acronym in social media circles. It stands for 'Get Me One of Those" and is the cry of business clients who ask their PR or marketing agency to get them into social media only because everyone else is in social media. They don't know why they need it or what they will do with it, but they want 'one of those.'
Incorporating Social Media in the Classroom
By Ronald R. Rodgers, The University of Florida
Let me begin with a recent blog post from one of my Advanced Editing students:
I really feel like there should be some major changes to the curriculum to suit present day journalism's needs. The technology is not going to go away, and the newsroom is never going to stop wanting bigger and better ways to show their news, so why not make it a permanent addition to our curriculum?
Let me begin with a recent blog post from one of my Advanced Editing students:
I really feel like there should be some major changes to the curriculum to suit present day journalism's needs. The technology is not going to go away, and the newsroom is never going to stop wanting bigger and better ways to show their news, so why not make it a permanent addition to our curriculum?
Social Media in the Classroom
by Cindy Royal, Texas State University
I have been teaching online and social media for the past eleven years, since I was a Ph.D. student at The University of Texas and now as an assistant professor at Texas State University in San Marcos. This year, I was named by the Austin American-Statesman as a Texas Social Media Award winner. My personal social media activities include my music review and interview show onthatnote.com and tech blog cindytech.wordpress.com. I have also been the editor of the online newsletter for Texas Music Magazine for the past two years. You can learn more about me at cindyroyal.com. I am happy to share some of the ways I have incorporated social media in the classroom and curriculum.
I have been teaching online and social media for the past eleven years, since I was a Ph.D. student at The University of Texas and now as an assistant professor at Texas State University in San Marcos. This year, I was named by the Austin American-Statesman as a Texas Social Media Award winner. My personal social media activities include my music review and interview show onthatnote.com and tech blog cindytech.wordpress.com. I have also been the editor of the online newsletter for Texas Music Magazine for the past two years. You can learn more about me at cindyroyal.com. I am happy to share some of the ways I have incorporated social media in the classroom and curriculum.
Enriching Public Relations Education through the Implementation of Social Media in the Classroom
By Karen Freberg, The University of Tennessee
The public relations profession continues to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. The demands of the current economy and the ever-changing digital environment is challenging public relations practitioners and scholars to constantly evolve their research and practices in the discipline to meet the expectations of their stakeholders.
The public relations profession continues to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. The demands of the current economy and the ever-changing digital environment is challenging public relations practitioners and scholars to constantly evolve their research and practices in the discipline to meet the expectations of their stakeholders.
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