By Cliff Shaluta, Western Kentucky University
01 / Introduction to Social Media
The business of advertising is being transformed. Consumers are choosing new communication technologies to network with others and to consume news, information, and entertainment on the platforms they choose at the times they want. We are witnessing a seismic shift in consumer media behavior, along with a much slower realignment of advertising budgets. eMarketer projects that spending on digital advertising in the United States will reach $23.6 billion this year, which represents about 14.4% of total advertising spending of $163 billion. Advertising spending exclusively on social networks is pegged at $1.3 billion or about 5% of total digital advertising spending for this year. Advertising on social networks is projected to reach just $1.6 billion by 2013. eMarketer projects that overall spending on digital advertising will grow to $34.0 billion in 2014, meaning that the actual percentage of ad dollars spent on the social networks will remain about 5% of total digital ad spending in the United States.
Social Media is changing everything. Nowhere is this more evident than on our college and university campuses. Yet there are unique challenges in incorporating social media into an established and tested curriculum.
AEJMC asked teachers to share some of their best practices for incorporating social media into the classroom, including suggested articles, exercises, tools and more. The following is a collection their best ideas and experiences.
Showing posts with label Technorati. Show all posts
Showing posts with label Technorati. Show all posts
Social Media in the Classroom: Principles of Advertising
By Sara Steffes Hansen, University of Wisconsin Oshkosh
Social media dynamically shapes learning in “Principles of Advertising.” Many forms and uses of social media are underway to meet specific learning objectives:
Social media dynamically shapes learning in “Principles of Advertising.” Many forms and uses of social media are underway to meet specific learning objectives:
- Understand advertising in traditional and new media, which often integrate
- Learn uses of social media, in context of societal and professional trends
- Advance communication skills, creativity and critical thought regarding advertising theory and practice, within a community of “colleagues”
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