By Katie Stansberry, University of Oregon
Because I primarily teach in the public relations sequence, most of my students are preparing for a career in professional persuasive communications. When they enter the workforce, senior employees will look to these fresh-faced young scholars to help lead this industry into a work world increasingly dominated by online communication practices. My students are comfortable, although by no means experts at, using social media tools. There is no need to spend class time walking them through the process of setting up a personal profile or creating a blog. However, they are woefully unaware of the power of social media tools and the potential of these tools to improve the field of professional strategic communication.
Social Media is changing everything. Nowhere is this more evident than on our college and university campuses. Yet there are unique challenges in incorporating social media into an established and tested curriculum.
AEJMC asked teachers to share some of their best practices for incorporating social media into the classroom, including suggested articles, exercises, tools and more. The following is a collection their best ideas and experiences.
Showing posts with label Strategic Communications. Show all posts
Showing posts with label Strategic Communications. Show all posts
Integrating Social Media Into the Classroom
By Kelli Matthews, University of Oregon
Overview: In spring 2006 I invited two guests to my Principles of Public Relations class to talk about blogs. You would have seen many glazed eyes in the classroom that day, including my own. It was, however, at that point that I realized blogs specifically (and social media generally) were going to be important for my students to learn and to understand how to execute as part of a strategic communications plan.
Overview: In spring 2006 I invited two guests to my Principles of Public Relations class to talk about blogs. You would have seen many glazed eyes in the classroom that day, including my own. It was, however, at that point that I realized blogs specifically (and social media generally) were going to be important for my students to learn and to understand how to execute as part of a strategic communications plan.
Using Social Media to Answer Teaching Challenges
By Jody Strauch, Northwest Missouri State University
"GMOOT" is a popular acronym in social media circles. It stands for 'Get Me One of Those" and is the cry of business clients who ask their PR or marketing agency to get them into social media only because everyone else is in social media. They don't know why they need it or what they will do with it, but they want 'one of those.'
"GMOOT" is a popular acronym in social media circles. It stands for 'Get Me One of Those" and is the cry of business clients who ask their PR or marketing agency to get them into social media only because everyone else is in social media. They don't know why they need it or what they will do with it, but they want 'one of those.'
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