By Serena Carpenter, Arizona State University, Assistant Professor, @drcarp
I design and teach Online Media, which is the required foundation skills online/Web reporting class for journalism and public relations students at the Cronkite School. I focus my social media efforts on helping them understand how to connect content to online users and build their online reputation. To accomplish this goal, I weave social media throughout my assignments and lectures. I have highlighted my major social media exercises for my class.
Social Media is changing everything. Nowhere is this more evident than on our college and university campuses. Yet there are unique challenges in incorporating social media into an established and tested curriculum.
AEJMC asked teachers to share some of their best practices for incorporating social media into the classroom, including suggested articles, exercises, tools and more. The following is a collection their best ideas and experiences.
Showing posts with label Social Mention. Show all posts
Showing posts with label Social Mention. Show all posts
Teaching Research Methods with Social Media Tools
By Kelli Burns, University of South Florida
Today’s tech-savvy student generation is actively participating in social networking and other online communities, so most students not only understand how to use Web 2.0 teaching tools, they thrive in the environment when Web communication solutions are integrated in the classroom.—K. Driscoll, 2007, p. 10
Today’s tech-savvy student generation is actively participating in social networking and other online communities, so most students not only understand how to use Web 2.0 teaching tools, they thrive in the environment when Web communication solutions are integrated in the classroom.—K. Driscoll, 2007, p. 10
Enriching Public Relations Education through the Implementation of Social Media in the Classroom
By Karen Freberg, The University of Tennessee
The public relations profession continues to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. The demands of the current economy and the ever-changing digital environment is challenging public relations practitioners and scholars to constantly evolve their research and practices in the discipline to meet the expectations of their stakeholders.
The public relations profession continues to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. The demands of the current economy and the ever-changing digital environment is challenging public relations practitioners and scholars to constantly evolve their research and practices in the discipline to meet the expectations of their stakeholders.
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