By Cliff Shaluta, Western Kentucky University
01 / Introduction to Social Media
The business of advertising is being transformed. Consumers are choosing new communication technologies to network with others and to consume news, information, and entertainment on the platforms they choose at the times they want. We are witnessing a seismic shift in consumer media behavior, along with a much slower realignment of advertising budgets. eMarketer projects that spending on digital advertising in the United States will reach $23.6 billion this year, which represents about 14.4% of total advertising spending of $163 billion. Advertising spending exclusively on social networks is pegged at $1.3 billion or about 5% of total digital advertising spending for this year. Advertising on social networks is projected to reach just $1.6 billion by 2013. eMarketer projects that overall spending on digital advertising will grow to $34.0 billion in 2014, meaning that the actual percentage of ad dollars spent on the social networks will remain about 5% of total digital ad spending in the United States.
Social Media is changing everything. Nowhere is this more evident than on our college and university campuses. Yet there are unique challenges in incorporating social media into an established and tested curriculum.
AEJMC asked teachers to share some of their best practices for incorporating social media into the classroom, including suggested articles, exercises, tools and more. The following is a collection their best ideas and experiences.
Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts
Teaching Ideas To Help Students (and Professors) Blog, Tweet, and Friend Their Way
By Rick Kenney, Hampton University
BEGIN WITH THE BASICS, AND FOLLOW THROUGH WITH ETHICS
I began teaching social media in an online journalism course a little over a year ago. I determined from the outset that I would make ethics the linchpin. I incorporated readings and discussions about core values of traditional media and conventional reporting. Because of our curriculum’s emphasis on ethics and neglect of multimedia skills, the students caught on quickly to the theoretical but needed help with the practical. We stumbled together toward the semester’s finish line, leaving me thinking they knew how and when to use social media but not what to do with it. Still, it was a start for them, and it was progress for me.
BEGIN WITH THE BASICS, AND FOLLOW THROUGH WITH ETHICS
I began teaching social media in an online journalism course a little over a year ago. I determined from the outset that I would make ethics the linchpin. I incorporated readings and discussions about core values of traditional media and conventional reporting. Because of our curriculum’s emphasis on ethics and neglect of multimedia skills, the students caught on quickly to the theoretical but needed help with the practical. We stumbled together toward the semester’s finish line, leaving me thinking they knew how and when to use social media but not what to do with it. Still, it was a start for them, and it was progress for me.
Using facebook in and out of classrooms
By Shin D Kim, Hallym University, Korea
I opened an account on the facebook primarily because I wanted to use it to connect myself with the students. I was a visiting professor at Sciences Po, one of the most prestigious universities in France, in 2008-09 where I was invited to teach a few courses including Asian Cinema and Media and Communication in East Asia and Korea. As soon as I opened an account, I also began a group East Asian Media Culture. The limited functionality of the Facebook did not allow too complicated usages but I thought it could be very useful in and out of classroom for my courses. From my experience, I would like to clarify how both the Facebook and the group that I formed was contributing to my teachings at both Sciences Po in Paris and at City University of Hong Kong subsequently.
I opened an account on the facebook primarily because I wanted to use it to connect myself with the students. I was a visiting professor at Sciences Po, one of the most prestigious universities in France, in 2008-09 where I was invited to teach a few courses including Asian Cinema and Media and Communication in East Asia and Korea. As soon as I opened an account, I also began a group East Asian Media Culture. The limited functionality of the Facebook did not allow too complicated usages but I thought it could be very useful in and out of classroom for my courses. From my experience, I would like to clarify how both the Facebook and the group that I formed was contributing to my teachings at both Sciences Po in Paris and at City University of Hong Kong subsequently.
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