By Yanick Rice Lamb, Howard University, Associate Professor/Sequence Coordinator, @yrlamb
Students use social media in their daily lives, but they don’t always think about using those skills as journalists. We are revamping how we teach Copy Editing to place a greater emphasis on Interactive Editing for newspapers, magazines and the Internet in print, on the Internet and on mobile devices. Social media is also a key part of the curriculum. However, we stress the importance of solid reporting, sound editing and high journalistic standards so that students don’t focus on speed, bells and whistles at the expense of quality.
Social Media is changing everything. Nowhere is this more evident than on our college and university campuses. Yet there are unique challenges in incorporating social media into an established and tested curriculum.
AEJMC asked teachers to share some of their best practices for incorporating social media into the classroom, including suggested articles, exercises, tools and more. The following is a collection their best ideas and experiences.
Showing posts with label Crowdsourcing. Show all posts
Showing posts with label Crowdsourcing. Show all posts
Social Media in the Classroom
By Cliff Shaluta, Western Kentucky University
01 / Introduction to Social Media
The business of advertising is being transformed. Consumers are choosing new communication technologies to network with others and to consume news, information, and entertainment on the platforms they choose at the times they want. We are witnessing a seismic shift in consumer media behavior, along with a much slower realignment of advertising budgets. eMarketer projects that spending on digital advertising in the United States will reach $23.6 billion this year, which represents about 14.4% of total advertising spending of $163 billion. Advertising spending exclusively on social networks is pegged at $1.3 billion or about 5% of total digital advertising spending for this year. Advertising on social networks is projected to reach just $1.6 billion by 2013. eMarketer projects that overall spending on digital advertising will grow to $34.0 billion in 2014, meaning that the actual percentage of ad dollars spent on the social networks will remain about 5% of total digital ad spending in the United States.
01 / Introduction to Social Media
The business of advertising is being transformed. Consumers are choosing new communication technologies to network with others and to consume news, information, and entertainment on the platforms they choose at the times they want. We are witnessing a seismic shift in consumer media behavior, along with a much slower realignment of advertising budgets. eMarketer projects that spending on digital advertising in the United States will reach $23.6 billion this year, which represents about 14.4% of total advertising spending of $163 billion. Advertising spending exclusively on social networks is pegged at $1.3 billion or about 5% of total digital advertising spending for this year. Advertising on social networks is projected to reach just $1.6 billion by 2013. eMarketer projects that overall spending on digital advertising will grow to $34.0 billion in 2014, meaning that the actual percentage of ad dollars spent on the social networks will remain about 5% of total digital ad spending in the United States.
Social Media in the Classroom
By Brian Carroll, Berry College | www.cubanxgiants.com | wanderingrocks.wordpress.com
Introduction
To help my undergraduate journalism students begin to appreciate the capacity and proper roles for journalism of social media tools such as blogging and microblogging software, wikis and geomapping, I assign my students several exercises, one for each of these tools. I’ve included in this submission the assignment instructions and a listing of suggested resources. I’ve also included sources for the instructor, to be used as readings, background and historical context.
Introduction
To help my undergraduate journalism students begin to appreciate the capacity and proper roles for journalism of social media tools such as blogging and microblogging software, wikis and geomapping, I assign my students several exercises, one for each of these tools. I’ve included in this submission the assignment instructions and a listing of suggested resources. I’ve also included sources for the instructor, to be used as readings, background and historical context.
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