By Cliff Shaluta, Western Kentucky University
01 / Introduction to Social Media
The business of advertising is being transformed. Consumers are choosing new communication technologies to network with others and to consume news, information, and entertainment on the platforms they choose at the times they want. We are witnessing a seismic shift in consumer media behavior, along with a much slower realignment of advertising budgets. eMarketer projects that spending on digital advertising in the United States will reach $23.6 billion this year, which represents about 14.4% of total advertising spending of $163 billion. Advertising spending exclusively on social networks is pegged at $1.3 billion or about 5% of total digital advertising spending for this year. Advertising on social networks is projected to reach just $1.6 billion by 2013. eMarketer projects that overall spending on digital advertising will grow to $34.0 billion in 2014, meaning that the actual percentage of ad dollars spent on the social networks will remain about 5% of total digital ad spending in the United States.
Social Media is changing everything. Nowhere is this more evident than on our college and university campuses. Yet there are unique challenges in incorporating social media into an established and tested curriculum.
AEJMC asked teachers to share some of their best practices for incorporating social media into the classroom, including suggested articles, exercises, tools and more. The following is a collection their best ideas and experiences.
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Communicate, Research and Collaborate: Social Media in the Classroom
By Adam Wagler, University of Nebraska-Lincoln
New Media Design and Advanced New Media Design are courses that study current communication techniques used in interactive media. Discussion revolves around multimedia's role in Integrated Marketing Communications and analysis of successful applications in new media. The primary focus of the course is hands-on experiences and the creation of effective digital communications using current Web technologies. Generally, the classes are made up of undergraduate juniors and seniors, but are also offered as a graduate course resulting in a small population of graduate students. The course focuses on the design and production of Web sites with related topics including social media, mobile and search engine optimization. Three tools are used in class to develop skills using social media to communicate, research and collaborate.
New Media Design and Advanced New Media Design are courses that study current communication techniques used in interactive media. Discussion revolves around multimedia's role in Integrated Marketing Communications and analysis of successful applications in new media. The primary focus of the course is hands-on experiences and the creation of effective digital communications using current Web technologies. Generally, the classes are made up of undergraduate juniors and seniors, but are also offered as a graduate course resulting in a small population of graduate students. The course focuses on the design and production of Web sites with related topics including social media, mobile and search engine optimization. Three tools are used in class to develop skills using social media to communicate, research and collaborate.
The Our House Project: A Social Media Experiment
By Amy Barnes, University of Arkansas at Little Rock
The University of Arkansas at Little Rock, sitting in the state’s capital city and largest population center, brands itself as a metropolitan university, a label that is as much about philosophy as location. It is a philosophy that embraces community enhancement through public service and service learning and one that faculty in all disciplines are urged to bring to the classroom.
The University of Arkansas at Little Rock, sitting in the state’s capital city and largest population center, brands itself as a metropolitan university, a label that is as much about philosophy as location. It is a philosophy that embraces community enhancement through public service and service learning and one that faculty in all disciplines are urged to bring to the classroom.
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