By Joe Bob Hester, The University of North Carolina at Chapel Hill
JOMC 279, Advertising and Public Relations Research, is a required course for students majoring in advertising, public relations, or strategic communications in the UNC School of Journalism and Mass Communication. The primary goals of this course are for students to learn 1) to conduct research and evaluate information by methods appropriate to the advertising and public relations professions, and 2) to apply basic numerical and statistical concepts.
Social Media is changing everything. Nowhere is this more evident than on our college and university campuses. Yet there are unique challenges in incorporating social media into an established and tested curriculum.
AEJMC asked teachers to share some of their best practices for incorporating social media into the classroom, including suggested articles, exercises, tools and more. The following is a collection their best ideas and experiences.
Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts
Social Media in the Classroom
By Cliff Shaluta, Western Kentucky University
01 / Introduction to Social Media
The business of advertising is being transformed. Consumers are choosing new communication technologies to network with others and to consume news, information, and entertainment on the platforms they choose at the times they want. We are witnessing a seismic shift in consumer media behavior, along with a much slower realignment of advertising budgets. eMarketer projects that spending on digital advertising in the United States will reach $23.6 billion this year, which represents about 14.4% of total advertising spending of $163 billion. Advertising spending exclusively on social networks is pegged at $1.3 billion or about 5% of total digital advertising spending for this year. Advertising on social networks is projected to reach just $1.6 billion by 2013. eMarketer projects that overall spending on digital advertising will grow to $34.0 billion in 2014, meaning that the actual percentage of ad dollars spent on the social networks will remain about 5% of total digital ad spending in the United States.
01 / Introduction to Social Media
The business of advertising is being transformed. Consumers are choosing new communication technologies to network with others and to consume news, information, and entertainment on the platforms they choose at the times they want. We are witnessing a seismic shift in consumer media behavior, along with a much slower realignment of advertising budgets. eMarketer projects that spending on digital advertising in the United States will reach $23.6 billion this year, which represents about 14.4% of total advertising spending of $163 billion. Advertising spending exclusively on social networks is pegged at $1.3 billion or about 5% of total digital advertising spending for this year. Advertising on social networks is projected to reach just $1.6 billion by 2013. eMarketer projects that overall spending on digital advertising will grow to $34.0 billion in 2014, meaning that the actual percentage of ad dollars spent on the social networks will remain about 5% of total digital ad spending in the United States.
Social Media in the Classroom: Principles of Advertising
By Sara Steffes Hansen, University of Wisconsin Oshkosh
Social media dynamically shapes learning in “Principles of Advertising.” Many forms and uses of social media are underway to meet specific learning objectives:
Social media dynamically shapes learning in “Principles of Advertising.” Many forms and uses of social media are underway to meet specific learning objectives:
- Understand advertising in traditional and new media, which often integrate
- Learn uses of social media, in context of societal and professional trends
- Advance communication skills, creativity and critical thought regarding advertising theory and practice, within a community of “colleagues”
"Freedom of Tweets" – Social Media in the Law & Ethics of Mass Comm Classroom
By Chip Stewart, Texas Christian University
In the Law & Ethics of Mass Communication course, every day is Social Media Day. However, rather than teaching students how to use social media tools, we instead focus on the legal and ethical ramifications of these tools. This material is deliberately interwoven into each of the course’s units through two teaching methods.
In the Law & Ethics of Mass Communication course, every day is Social Media Day. However, rather than teaching students how to use social media tools, we instead focus on the legal and ethical ramifications of these tools. This material is deliberately interwoven into each of the course’s units through two teaching methods.
Cross-University Collaboration through Micro-blogging: Introducing Students to Twitter for Promoting Collaborations, Communication and Relationships
By Tricia M. Farwell, Middle Tennessee State University and Richard D. Waters, North Carolina State University
University collaboration with schools, communities and industry has been around for some time. While recently some universities are feeling increased pressure to focus on community partnerships through service learning due to President Obama’s pointing towards service as part of the higher-education agenda (Ashburn, 2010), partnering across universities is still slowly growing in some fields (Fisher, Phelps, & Ellis, 2000).
University collaboration with schools, communities and industry has been around for some time. While recently some universities are feeling increased pressure to focus on community partnerships through service learning due to President Obama’s pointing towards service as part of the higher-education agenda (Ashburn, 2010), partnering across universities is still slowly growing in some fields (Fisher, Phelps, & Ellis, 2000).
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