tag:blogger.com,1999:blog-30342533996766932882011-12-26T08:22:43.892-05:00Social Media is changing everything. Nowhere is this more evident than on our college and university campuses. Yet there are unique challenges in incorporating social media into an established and tested curriculum. <br> <br> <a href="http://aejmc.org">AEJMC</a> asked teachers to share some of their best practices for incorporating social media into the classroom, including suggested articles, exercises, tools and more. The following is a collection their best ideas and experiences.About AEJMChttp://www.blogger.com/profile/17283705180864488082noreply@blogger.comBlogger461100tag:blogger.com,1999:blog-3034253399676693288.post-63574582441137118332010-06-21T14:30:00.001-04:002010-06-21T14:12:58.976-04:00

By Serena Carpenter, Arizona State University, Assistant Professor, @drcarpI design and teach Online Media, which is the required foundation skills online/Web reporting class for journalism and public relations students at the Cronkite School. I focus my social media efforts on helping them understand how to connect content to online users and build their online reputation. To accomplish this

Mich S.noreply@blogger.com3tag:blogger.com,1999:blog-3034253399676693288.post-37936167492420905412010-06-21T01:36:00.001-04:002010-06-21T14:13:48.566-04:00

By Yanick Rice Lamb, Howard University, Associate Professor/Sequence Coordinator, @yrlambStudents use social media in their daily lives, but they don’t always think about using those skills as journalists. We are revamping how we teach Copy Editing to place a greater emphasis on Interactive Editing for newspapers, magazines and the Internet in print, on the Internet and on mobile devices. Social

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-88778108859694391912010-06-20T08:57:00.000-04:002010-06-21T14:12:27.037-04:00

By Gary Ritzenthaler, University of Florida, Ph.D. Student/Instructor, @gritz99IntroductionAt the 2009 AEJMC Convention in Boston, I presented a paper (written with David Stanton and Glenn Rickard) entitled, "Facebook groups as an e-learning component in higher education courses: one successful case study." (See the paper here or presentation slides here.) The paper described

Mich S.noreply@blogger.com1tag:blogger.com,1999:blog-3034253399676693288.post-71392265424233755452010-05-04T16:45:00.004-04:002010-06-21T13:26:40.020-04:00

By C. Michael Elavsky, The Pennsylvania State University Utilizing interactive media in the contemporary classroom is an important and emerging trend for how such technologies can potentially facilitate greater student engagement with course content, dynamics and other participants therein. This is especially relevant for the large lecture hall, where anonymity, unilateral knowledge transfer (

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-75659336814997736322010-05-04T12:01:00.002-04:002010-06-21T12:09:46.978-04:00

By Joe Bob Hester, The University of North Carolina at Chapel Hill JOMC 279, Advertising and Public Relations Research, is a required course for students majoring in advertising, public relations, or strategic communications in the UNC School of Journalism and Mass Communication. The primary goals of this course are for students to learn 1) to conduct research and evaluate information by methods

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-5721829711934899532010-05-04T11:54:00.002-04:002010-06-21T12:11:33.192-04:00

By Leslie-Jean Thornton, Arizona State University I’ve seen so many benefits from using social media in my classes that I have no wish to teach without such tools, no matter the subject. They enhance my ability to teach skills in real-world situations while allowing the growth of community within and without the group. Twitter is my current multi-tasking favorite device, but content-management

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-46716625228879498252010-05-04T11:48:00.002-04:002010-06-21T12:26:08.058-04:00

By Serbino Sandifer-Walker, Texas Southern University One of the most important aspects of any news story is the lead. It is often the most difficult for beginning news writers to learn to master. It must be well-written, compelling and capture the reader’s attention. The Poynter Institute’s Chip Scanlan said a good lead beckons, invites, informs, attracts and entices the reader. If there

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-21949986623665413352010-05-04T11:25:00.003-04:002010-06-21T13:26:52.617-04:00

By Cliff Shaluta, Western Kentucky University 01 / Introduction to Social Media The business of advertising is being transformed. Consumers are choosing new communication technologies to network with others and to consume news, information, and entertainment on the platforms they choose at the times they want. We are witnessing a seismic shift in consumer media behavior, along with a much

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-91615231969556000182010-05-04T11:18:00.004-04:002010-06-21T13:27:03.828-04:00

By David Kamerer, Loyola University Chicago Students in my public relations writing class are assigned to write 12 blog posts during the semester. While we use many social media tactics in the class, blogging requires the largest time commitment. Some complain about the assignment. “What should I write about?” ask others. My answer is that they should write about their professional passion and

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-37638907768006326592010-05-04T11:03:00.002-04:002010-06-21T12:57:18.045-04:00

By Suzy Smith & Terry Heifetz, Ball State University Social media has changed the way we interact within our communities. We use it to keep in touch with our families and friends, to connect with people who have common interests, to inform our social and professional groups about upcoming events or happenings, and even to share instant information about our feelings, our whereabouts and even

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-25999563188552553732010-05-04T10:57:00.002-04:002010-06-21T12:59:49.075-04:00

By Katie Stansberry, University of Oregon Because I primarily teach in the public relations sequence, most of my students are preparing for a career in professional persuasive communications. When they enter the workforce, senior employees will look to these fresh-faced young scholars to help lead this industry into a work world increasingly dominated by online communication practices. My

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-60589751102058149822010-05-04T10:37:00.003-04:002010-06-21T13:03:49.317-04:00

By Allissa Richardson, Morgan State University On the first day of class, my students set up their “e-newsrooms.” The technology-shy students usually groan—then ask me what Facebook, Scribd, Twitter and Wordpress have to do with being a journalist. I understand AEJMC begs this question too. Please allow me to share how my affinity for social media in the classroom began and evolved. FACEBOOK’

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-36789580668241402502010-05-04T10:29:00.002-04:002010-06-21T13:06:48.236-04:00

By Jeremy Harris Lipschultz, University of Nebraska at Omaha A few years ago, my students in Computer-Mediated Communication began using their Facebook “walls” as examples of the core concepts in the course: identity, interaction, community, power and culture. I was intrigued but felt the need to remain cautious. Facebook seemed to belong to them. News reports about faculty members joining

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-32401080319106125302010-05-04T10:06:00.003-04:002010-06-21T13:27:29.367-04:00

By Bob Britten, West Virginia University The typical student in today’s college classroom is a more frequent user of social media than the typical educator; sometimes that use literally takes place in the classroom (say, during the lecture). Students use it to keep up with information that matters to them, to pass notes, to make plans, and to stay in touch. They are experts at using social media

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-83501770471511023762010-05-04T09:53:00.002-04:002010-06-21T13:15:36.617-04:00

By Jennifer Edwards, Tarleton State University As a professor from the millennial generation, I hold social media to a high regard in my undergraduate communication classrooms. To incorporate social media in the “Foundations for Speech Communication”, “Organizational Communication”, and “Interpersonal Communication” courses (averaging 25 students), I combined my efforts to create opportunities

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-80413154494298214962010-05-04T09:47:00.003-04:002010-06-21T13:27:41.448-04:00

By L. Simone Byrd, Alabama State University With a 4/4 teaching load, there are a variety of tools and concepts to experiment with, and integrate into the course curriculum. This is especially true in the academic discipline of public relations and advertising. As a junior faculty member completing the second-year on the tenure-track, I’ve noticed that the majority of the courses offered in my

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-63915276209161589552010-05-04T09:35:00.003-04:002010-06-21T13:27:53.090-04:00

By Adam Wagler, University of Nebraska-Lincoln New Media Design and Advanced New Media Design are courses that study current communication techniques used in interactive media. Discussion revolves around multimedia's role in Integrated Marketing Communications and analysis of successful applications in new media. The primary focus of the course is hands-on experiences and the creation of

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-27677544285148128472010-05-04T08:50:00.004-04:002010-06-21T13:28:04.409-04:00

By Ingrid Sturgis, Howard University Teaching writing and reporting in the digital age has moved far beyond demonstrating how to craft an inverted pyramid story structure. Today’s always-on student is wired to friends, family and classmates via cell phones, Facebook, Twitter and Google Buzz. They write and send assignments on their Blackberries and Twittered the news of Michael Jackson’s death

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-24687660828280129342010-05-03T16:56:00.003-04:002010-06-21T13:29:16.039-04:00

By Ric Jensen, University of South Dakota Introduction Recently, I began teaching an interdisciplinary course to college juniors and seniors about the public understanding of science. The course examined issues we face in public relations, including the need to communicate in such a way that the message matches the needs and interest of the intended audience (Wilcox, 2009). The course also

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-38369962052559164512010-05-03T16:48:00.004-04:002010-06-21T13:31:56.022-04:00

By Kelli Burns, University of South Florida Today’s tech-savvy student generation is actively participating in social networking and other online communities, so most students not only understand how to use Web 2.0 teaching tools, they thrive in the environment when Web communication solutions are integrated in the classroom.—K. Driscoll, 2007, p. 10 Social media tools can enrich a research

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-7865372080639330842010-05-03T16:33:00.002-04:002010-06-21T13:33:02.460-04:00

By Sara Steffes Hansen, University of Wisconsin Oshkosh Social media dynamically shapes learning in “Principles of Advertising.” Many forms and uses of social media are underway to meet specific learning objectives: Understand advertising in traditional and new media, which often integrate Learn uses of social media, in context of societal and professional trends Advance communication skills,

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-23483669801801759002010-05-03T13:36:00.002-04:002010-06-21T13:35:05.267-04:00

By Sheree Martin, Samford University I introduced social media into two courses I taught this semester at Samford University in Birmingham, Alabama—Principles of Public Relation (PR) and a special topics course, Media of Religion (MOR). The approaches were similar so I will discuss my techniques collectively. A survey taken at the beginning of the first class meeting (before a syllabus was

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-34927876430651015542010-05-03T13:18:00.002-04:002010-06-21T13:36:50.972-04:00

By Brad King, Ball State University (Journalism) Media Ethics: Building Data Streams The use of social media within my Media Ethics class allows the students to aggregate a great deal of information, oftentimes from diverse sources, within a very short amount of time. Since ethics is, by its nature, interactive, emerging technology tools enable me to create a “living conversation” that extends

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-14134479238789753272010-05-03T13:11:00.002-04:002010-06-21T13:38:04.018-04:00

By Amy Barnes, University of Arkansas at Little Rock The University of Arkansas at Little Rock, sitting in the state’s capital city and largest population center, brands itself as a metropolitan university, a label that is as much about philosophy as location. It is a philosophy that embraces community enhancement through public service and service learning and one that faculty in all

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-77710323046277413822010-05-03T13:00:00.002-04:002010-06-21T13:40:07.109-04:00

By Jake Batsell, Southern Methodist University The Destination Web is losing ground to the Social Web. Fewer people are using home pages and bookmarks to find their news on the Web – instead, news finds them through shared links on Facebook, link-shortened URLs on Twitter, or “like” buttons on scores of social media sites. For the modern journalist, that prized front-page clip or lead story on

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-85480449110382863672010-05-03T12:46:00.002-04:002010-06-21T13:42:18.311-04:00

By Rick Kenney, Hampton University BEGIN WITH THE BASICS, AND FOLLOW THROUGH WITH ETHICS I began teaching social media in an online journalism course a little over a year ago. I determined from the outset that I would make ethics the linchpin. I incorporated readings and discussions about core values of traditional media and conventional reporting. Because of our curriculum’s emphasis on

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-1155048052915908822010-05-03T12:33:00.002-04:002010-06-21T13:43:58.060-04:00

By Ronald A. Yaros, University of Maryland Summary Of A “Hybrid” Course Devoted to Technology and Social Media This course, with 36 undergraduates, was one of twenty-five new interdisciplinary courses approved by my institution to address “new problems” facing society and to experiment with new teaching and learning strategies. The goals of the class are to use and evaluate various social media

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-11179326088378394282010-05-03T12:19:00.002-04:002010-06-21T13:45:32.400-04:00

By Lisa Marshall, Muskingum University Personal Purpose of Social Media Twitter Project As a professor in a communication department that has historically focused on more traditional speech communication concepts, I wanted to integrate an interactive perspective to studying and analyzing media content with my cross-listed Speech Communication/Journalism/Digital Media Design 210 course “Media

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-72310179744070525402010-05-03T12:10:00.002-04:002010-06-21T13:46:53.905-04:00

By Kelli Matthews, University of Oregon Overview: In spring 2006 I invited two guests to my Principles of Public Relations class to talk about blogs. You would have seen many glazed eyes in the classroom that day, including my own. It was, however, at that point that I realized blogs specifically (and social media generally) were going to be important for my students to learn and to understand

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-21031227688238402372010-05-03T12:01:00.002-04:002010-06-21T13:50:06.665-04:00

By Keith Quesenberry, Temple University Introduction Social Media is growing and changing the way we live, the way we do business and the way we connect. The latest numbers indicate that in December 2009 the social network Facebook surpassed 100 million active users in the U.S. and over 350 million worldwide (Smith, 2010). Blogs are, well, everywhere. The latest number I could find was in 2008

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-26656785350664228802010-05-03T11:54:00.002-04:002010-06-21T13:52:31.790-04:00

By Ben Eveloff, St. Xavier University It is a very exciting time to be teaching Social Media at the University level. The developments we have seen in the last few years have fundamentally changed the way we look at the field of communication. The continued evolution of these technologies, in accordance with Moore’s law, will greatly affect the field of Communication at a rate never seen before.

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-74198177599949042482010-05-03T11:48:00.002-04:002010-06-21T13:53:52.656-04:00

By Wanda Reyes, Sam Houston State University I use YouTube and Facebook in Principles of Public Relations to help my students develop critical thinking skills. This course introduces students to theories and their applications in public relations. The main goal is to have students learn to analyze and critically evaluate ideas, arguments, and point of views related to the public relations

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-74392775906686824442010-05-03T11:42:00.002-04:002010-06-21T13:56:09.186-04:00

By George Daniels, University of Alabama From teaching an introductory course in journalism to leading a graduate-level seminar on the role of mass media in society or facilitating an advanced public relations writing course, social media can be a part of your teaching strategy. As facilitators of professionally-oriented courses of study, our goal is always to produce critical thinkers with a

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-10909960319616648322010-05-03T11:36:00.004-04:002010-06-21T13:57:23.421-04:00

By Steve Fox, University of Massachusetts How Can You Not Use Social Media In Teaching? The question I ask is not how educators can use social media in teaching but how can they not? Social media pervades all aspects of my teaching but it is more than just a tool for teaching and communicating, I believe it is part of an exciting new approach to teaching that embraces not only new tools but

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-53793198654499588102010-05-03T11:31:00.002-04:002010-06-21T13:58:30.285-04:00

By Bret Schulte, University of Arkansas This is the way stories used to be written in the University of Arkansas journalism department: The student banged away in a computer lab. The student printed off the story, and the student turned it into the instructor. The instructor wielded a pen and slashed the paper with great red strokes (of enthusiasm, naturally) and returned it to the student. The

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-80953404525739931912010-05-03T11:19:00.002-04:002010-06-21T14:00:33.342-04:00

By Jody Strauch, Northwest Missouri State University "GMOOT" is a popular acronym in social media circles. It stands for 'Get Me One of Those" and is the cry of business clients who ask their PR or marketing agency to get them into social media only because everyone else is in social media. They don't know why they need it or what they will do with it, but they want 'one of those.' University

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-33870399470670845802010-04-30T15:40:00.002-04:002010-06-21T14:02:17.832-04:00

By Dominic Lasorsa, University of Texas at Austin I have found an approach for incorporating the study of social media into the college curriculum that can be used with courses of different sizes and to study different social media. The project shows students that social media serve different functions for different users with different consequences, that as means of mass communication social

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-41652192455765974602010-04-30T15:22:00.002-04:002010-06-21T14:03:51.339-04:00

By Chip Stewart, Texas Christian University In the Law & Ethics of Mass Communication course, every day is Social Media Day. However, rather than teaching students how to use social media tools, we instead focus on the legal and ethical ramifications of these tools. This material is deliberately interwoven into each of the course’s units through two teaching methods. The first is daily “

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-69781698652283090912010-04-30T11:35:00.002-04:002010-06-21T14:07:08.958-04:00

By Shin D Kim, Hallym University, Korea I opened an account on the facebook primarily because I wanted to use it to connect myself with the students. I was a visiting professor at Sciences Po, one of the most prestigious universities in France, in 2008-09 where I was invited to teach a few courses including Asian Cinema and Media and Communication in East Asia and Korea. As soon as I opened an

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-2237813257867866232010-04-30T11:10:00.002-04:002010-06-21T14:08:22.360-04:00

By Brian Carroll, Berry College | www.cubanxgiants.com | wanderingrocks.wordpress.com Introduction To help my undergraduate journalism students begin to appreciate the capacity and proper roles for journalism of social media tools such as blogging and microblogging software, wikis and geomapping, I assign my students several exercises, one for each of these tools. I’ve included in this

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-74569156306023495472010-04-19T09:02:00.006-04:002010-06-21T14:16:00.560-04:00

By Kim C. Smith, North Carolina A&T State University Introduction Following a discussion of communication-related theories with ties to online social media, students used their newly-found knowledge as a foundation to: (a.) participate in Second Life (SL), a online virtual reality community (b.) attempt to go three days with reduced media use (c.) observe online social interaction behavior

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-48243819114232076002010-04-16T12:26:00.002-04:002010-06-21T14:17:45.895-04:00

By Marsha Ducey, The College at Brockport (SUNY) Being able to use social media well is critical for journalism students. Ask college students if they are good at social media and most say yes. Ask them if they use any social media BESIDES Facebook and suddenly a new picture emerges. I start my online journalism class by taking a poll of what social media students use. No surprise, Facebook is

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-79849234060278238602010-04-13T13:52:00.002-04:002010-06-21T14:19:19.409-04:00

By Ronald R. Rodgers, The University of Florida Let me begin with a recent blog post from one of my Advanced Editing students: I really feel like there should be some major changes to the curriculum to suit present day journalism's needs. The technology is not going to go away, and the newsroom is never going to stop wanting bigger and better ways to show their news, so why not make it a

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-3045649238271429472010-04-12T10:30:00.003-04:002010-06-21T14:20:53.627-04:00

by Cindy Royal, Texas State University I have been teaching online and social media for the past eleven years, since I was a Ph.D. student at The University of Texas and now as an assistant professor at Texas State University in San Marcos. This year, I was named by the Austin American-Statesman as a Texas Social Media Award winner. My personal social media activities include my music review and

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-58410372453847747812010-03-31T11:46:00.007-04:002010-06-21T14:25:23.083-04:00

By Karen Freberg, The University of Tennessee The public relations profession continues to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical

Mich S.noreply@blogger.com0tag:blogger.com,1999:blog-3034253399676693288.post-52852951214166407972010-03-31T11:46:00.006-04:002010-06-21T14:23:23.938-04:00

By Tricia M. Farwell, Middle Tennessee State University and Richard D. Waters, North Carolina State University University collaboration with schools, communities and industry has been around for some time. While recently some universities are feeling increased pressure to focus on community partnerships through service learning due to President Obama’s pointing towards service as part of the

Mich S.noreply@blogger.com0